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Treasure - In Search of the Golden Horse

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Treasure - In Search of the Golden Horse US laserdisc front coverIn order to explain why this is here, I need to produce an article. This article is from Publishers Weekly, No. 16, Volume 225, dated April 20, 1984:

WARNER OFFERS $500,000 PRIZE FOR TREASURE

A scupted horsecontaining more than 35 ounces of 24 karat gold is buried somewhere in the continental United States. Within the belly of this gold horse is a compartment containing the key to a safe deposit box. Inside the safe deposit box is a certificate redeemable for $500,000--the largest prize offered for a contest of this kind, according to Warner.

The horse and the $500,000 will go to the first person to solve Treasure (paper $12.95), a treasure hunt puzzle created by Dr. Crypton, a science writer named "the smartest man in the world" by Chicago magazine. IntraVision/Warner Books will publish Treasure by Sheldon Renan and Dr. Crypton in September. Jean-Francois Podain has illustrated the book, which contains a complete set of clues to finding the buried treasure. First printing of the book will be 100,000.

Treasure tells the story of a little girl whose father gives her an Arabian stallion named Treasure. Since she is too small to ride her pet, her blacksmith father casts a solid gold statue of the animal in miniature. "One stormy night, her idyllic world bursts apart," writes Warner. "Her father, her statue and her Treasure all vanish." For 13 years, she dreams of being able to search for them, setting off across America following obscure trails, mysterious maps and clues from curious strangers. She finds her father's grave, but Treasure is found alive.

The location of the actual horse is a site accessible to the public 24 hours a day, seven days a week, says Warner. The solution, the publisher assures, "cannot be 'number crunched' or accidentally stumbled upon," as happened to the treasure in Kit William's Masquerade. Only three people know where the treasure is buried, one of whom is a representative of D. L. Blair, the company contracted to write the game's rules and to act as referee. Dr. Crypton estimates that it will take the winner at least one full year to solve the riddle and find the treasure. (If, however, the gold horse is not found by May 26, 1989, the treasure will be awarded to one or more national charities.)

IntraVision, "a multimedia producer and packager," came up with the concept and will offer the $500,000. Warner will distribute the book in this joint deal, but there will also be a video cassette, a cable television show, a record album and a combination of board, computer and video games. The video cassette will be distributed by Vestron Video, a large company in the home video market, and music for the record album (for which no distribution deal has yet been signed) is by Vangelis, the Oscar-winning composer of "Chariots of Fire."

Treasure will have a $250,000 advertising and promotion budget. Dr. Crypton will make local and national television appearances, Warner says. For booksellers, Treasure is a special treat: at the ABA, Dr. Crypton will offer a contest entitling a bookseller to win $5,000.

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So one day, I was going through a bunch of laserdiscs at some dusty shop, and I see this gem of a laserdisc, still sealed! Something in my mind clicked. I went home without buying it, and decided to try and figure out why this disc "clicked". Then I remembered this article. I rushed back to the store, paid my whopping $5 for this beauty, and rushed home to take a listen! Who knew, maybe this was another forgotten Vangelis item, waiting for me to discover it! I thought I had just discovered treasure! Of course, it was not to be. It was a synth score, but not a good one. Oh well...

As for the gold horse, that story is indeed interesting! The treasure was not found before the May 26th date. Nobody cracked the mystery! But, two people claimed to have solved it shortly afterwards. If you want to read their story, click here.

Laserdiscs

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Title

Pic?

Country

Label

Catalog No.

Notes

Treasure - In Search of the Golden Horse

Picture

United States

Vestron Video

VL 2023

1.33:1, CAV, NTSC

Best viewed with Internet Explorer, 800x600 resolution

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